Max Oneto - GEO/ AEO, SEO, Organic Growth & Content Marketing for B2C + B2B

Hi. I'm Max Oneto.

International SEO consultant with 10+ years of experience in organic marketing, GTM content strategies & Earned Media.

About Me

Senior SEO / GEO Strategist and PO with over a decade of experience driving organic growth across global markets. International SEO @Uber from Amsterdam's EU headquarters. Previously at Rocket Internet in Berlin, where I developed and implemented SEO GTM roadmaps for multiple ventures, across Europe and Latin America. In Buenos Aires at Despegar, I led a centralized SEO team to architect multi-market content plans and technical SEO workflows for vertical OTAs.

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Professional Experience

Uber Sr SEO Manager, Global

March 2017 to date

Led organic growth across Uber Rides, Eats, Freight, and B2B, owning global SEO, content, and web strategy. Launched high-impact landing page frameworks and a multi-market content engine for Uber Eats. Spearheaded GEO/AEO initiatives to improve brand visibility, local rankings, and citations. Scaled LLM-powered content workflows to accelerate production and on-page optimization.

Rocket Internet Sr SEO Manager

July 2015 - February 2017

Led organic strategy, roadmap, and performance reporting across multiple Rocket Internet ventures in EMEA and LatAm. Provided full-stack SEO support for brands like Dafiti, Linio, Delivery Hero, and Zenrooms. Served as interim Head of SEO for Lieferando.de and Pizza.de, managing analysts and copywriters. Delivered a new SEO roadmap to guide 2017 growth.

Despegar Head of SEO

June 2014 - July 2015

Responsible for the SEO team of despegar.com and Decolar.com (Brazil), where I oversaw the overall strategy, including organic roadmap, a global content calendar, testing, and reporting; managed a centralized team comprising 12 SEO & content managers and 3 developers, coordinating the execution of strategic initiatives.

Dridco Head of SEO

September 2013 - June 2014

In charge of the organic strategy and projects for ZonaProp, DeMotores, ZonaJobs, ZonaCitas (Argentina, Mexico, Colombia, Chile)

OLX Head of SEO

January 2010 - March 2013

Leading SEO strategy, projects, and driving overall roadmap. Managed a team of 11 SEO specialists with different roles and skillsets; coordinated a team of 3 full-time developers on internal data-driven projects, measurement, and reporting.